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Entrepreneurship - Building A Business

by McGraw Hill Education
An 1EdTech Contributing Member since 2005
http://www.mheducation.com/
did:web:id.1ed.tech:trusted_app:0z544ftz

Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, conducting market research, managing marketing strategies, and more. The 2016 copyright adds content on online advertising, social media marketing strategies, and crowdfunding. By the time students finish studying the book, they will have thought through every aspect of a comprehensive business plan. Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success.

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Vetted By Detailed Results
Kevin Lewis on 2022-05-16
Data Privacy Officer at 1EdTech
Data Privacy
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Kevin Lewis on 2021-04-26
Data Privacy Officer at 1EdTech
Data Privacy
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