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Marketing Essentials - Teacher Edition

Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships. The 2016 copyright includes updated content on the growth of online advertising and strategies, decline of print newspapers, social media marketing strategies, privacy and identity protection, and web analytics.


Active Certifications

Marketing Essentials - Teacher Edition has certifications for the following versions of this product.

OneRoster 1.0
Certified on 2019-01-31 7 months ago Registration Number: IMSM1M2mn2019W93
Details
  • OneRoster v1.0 CSV Import Bulk Only
OneRoster 1.1
Certified on 2019-01-31 7 months ago Registration Number: IMSM1M2mn2019W93
Details
  • OneRoster v1.1 CSV Rostering Import Bulk
  • OneRoster v1.1 CSV Rostering Import Delta
  • OneRoster v1.1 CSV Resources Import Bulk
  • OneRoster v1.1 CSV Resources Import Delta
  • OneRoster v1.1 CSV Gradebook Import Bulk
  • OneRoster v1.1 CSV Gradebook Import Delta
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